A recent article in Kitchen & Bath Business Magazine outlined results of an analysis of online conversations about kitchens and here’s what it said:
“According to The Pew Research Center’s 2011 Internet and American Life Survey Spring Tracking Survey, nearly eight out of 10 adults in the U.S. (78%) use the Internet these days, and adoption of social media continues to skyrocket, with two-thirds of Internet users now taking to social media, up from around half just two years ago.
In light of these numbers, Research Institute for Cooking & Kitchen Intelligence (RICKI) recently conducted an analysis of online conversations to explore what consumers want in their “dream kitchens.” From 1,400 posts occurring in online forums and on message boards during a six-month period beginning in January 2011 and continuing through June, RICKI extracted 428 that were most relevant to the home kitchen sector for further analysis.
The most popular topic regarding dream kitchens is cabinets, with close to half of all conversations (45%) revolving around cabinetry and islands. Nearly a quarter talked about wanting an island or wanting to expand or reconfigure their existing one. People also discussed cabinet materials and finishes, as well as changing the color of their cabinets to match their existing home decor. Countertops were the subject of nearly a third of the conversations (30%), with granite and other natural stone surfaces accounting for nearly half of these discussions. Cooking appliances came in third, figuring in more than a quarter of the online posts.”
How are you gathering information for your dream kitchen? Are there details and certain types of information Habersham can be providing on our website, Facebook and/or Twitter feeds to help you make decisions? Let us know! And, if you’d like to read more about this study, click here
